Philippe Demar

Art Director
& Graphic Designer

+

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Contact
Mizuno

Monster Runners

My role:
Art Director / Graphic Designer

@ F/Nazca Saatchi & SaatchiWake up at 4 a.m. to run? You’re a monster.
30k on a rainy day? Monster.
Climb training? Monster.
Runners are monsters.
We started from these truths to create a campaign focused on junkie runners.

The copy was laid out as concrete poetry.

When the theme is a shot, the text explodes like a racing heart.
When it’s a long training, the copy gets longer.
Ascent? The words go up.












































































































































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